Niketown London Unveiled since the World’s most effective Nike store subsequent Striking New Redesign

LONDON, british (November 8, 2010) – NIKE, Inc. (NYSE:NKE) nowadays announced the standard reopening belonging to the company’s flagship Niketown shop on Oxford Circus in middle London, subsequent extensive redevelopment that would make it the biggest Nike shop during the World.

Niketown London now addresses around 42,000 rectangular ft more than 4 floors. Its reopening types component of the sequence of prepared new shop openings throughout the british developed to supply a premium expertise throughout the company’s important sports activities categories: Football, Running, Basketball, Sportswear (lifestyle), activity Sports, Athletic instruction and Women’s Training.


This aligns with Nike’s worldwide tactic outlined earlier this yr on the company’s individual getting together with held in New York, which thorough ideas to available around 250-300 new Nike-branded shops (mix of branded shops and factory outlet stores) around the world more than the up coming 5 years.


In add-on for the newly improved Niketown London store, and current Nike shops in London Westfield, London Bluewater and Liverpool, the organization has ideas to start an additional multi-category area in Glasgow in 2011. These sit alongside single-category stores, just like the Nike operating shop in Covent Garden which opened in October, along with a new football-only shop established to available in Manchester in mid-November.


Marc van Pappelendam, standard manager, Nike british Ltd commented, “Nike is committed to providing buyers entry to engaging, thrilling and revolutionary small spaces. The re-launch of our flagship Niketown London shop demonstrates our generate to carry on to increase our video game and provide our buyers world-class buying experiences in collection with our long-term class strategy.”


Niketown London, situated in Oxford Circus, has obtained iconic standing with Londoners and site visitors likewise because it opened as among the city’s very first manufacturer small experiences in 1999. The shop has now expanded from 3 to 4 floors with companies and experiences that include:

A two-floor NIKEiD studio (and football boot-specific iD studio) for buyers to go on the net to pattern and customize their personal footwear, outfits and equipment, total with pattern consultants to help them

A suggest belonging to the art work football boot fitting machine, permitting avid gamers the possibility to steam mould boots to their feet
A boot embroidery service, permitting names, flags and amounts to get stitched onto football boots

An on the net kit-builder device for football clubs to customise their personal kits, along using a shirt printing and numbering program
Video gait evaluation and skilled employees to aid runners to operate out precisely what sort of shoe fits their operating design
Weekly operating clubs (NikeTown runners) which consider spot in the shop on Tuesday nights

The 3rd ground is dedicated to showcasing the most recent women’s clothing and shoes and activity sports activities which includes Nike 6.0 which has gained extra merchandising space. additional offerings during the world’s greatest Niketown consist of particular places dedicated to running, tennis, rugby, basketball, football, instruction